7UP is the ultimate Lemon & Lime drink loved around the world. It’s the perfect choice for scorching summers due to its refreshing, zesty flavor. The crisp bubbles and the Lemon & Lime taste make you feel upbeat and rejuvenated._x005F_x000D_ _x005F_x000D_ 7UP is also the perfect pair with food. Its zest encourages the full flavor of meals come alive. 7UP’s celebration of food resonates strongly with Pakistani consumers._x005F_x000D_ _x005F_x000D_ The brand was first introduced in the late 1920s, and was later acquired internationally by PepsiCo in 1986.