hair fall rescue shampoo At Dove we are dedicated to providing superior nourishment solutions for hair . HAIR FALL " IS A SIGN OF DAMAGED HAIR . Dove Hair Fall Rescue , with Nutrilocks Actives deeply nourishes damaged hair from roots up , making hair stronger and reducing hair fall by upto 98 % Every time you use it , your hair is strong and visibly fuller " Combine with Dove conditioner everytime you shampoo for strong , frizz protected hair “ " Refers to hair breakage , based on lab test vs. non - conditioning shampoo . Based on lab test vs. unclean hair . ** Based on lab test vs. non - conditioning shampoo . New refers to new pack and formulation .