Did you know that damaged hair loses its proteins faster? The Milky Extra Treatment Collection has a milky lotion combined with Pantene Pro-V science. This formula deeply nourishes hair from root to tip to prevent protein loss and repair damage. repair surface damage P&G calculation based on Nielsen global volume sales information br conditioners, Period - Feb14' to Jan15 With regular use of shampoo & conditioner vs non-conditioning shampoo For best results use the entire collection.