Mild surfactants gently cleanse and care for colour-treated hair, while a powerful combination of wheat-derived conditioning agents, UV absorbers and inhibitors helps prevent colour fade and protects the hair structure. Key Benefits of Paul Mitchell Color Care Color Protect® Daily Shampoo: - Cares: Gently cleanses while adding strength, elasticity and body. - Protects: Sunflower extract protects the structure of the hair, provides UVA and UVB protection and helps prevent hair colour fade. - Moisturises and adds shine: A powerful combination of conditioning agents and extracts provides ample moisture and intensified shine.