Two out of three dentists and hygienists in the United States of America (USA) recommend brushing with baking soda or baking soda toothpaste to help provide healthy teeth & gums. Soda White contains dentists recommended baking soda. Due to the proven deep-cleaning properties of this ingredient, it is most effective in tarter & plaque control. It removes the dulling stains on the teeth leaving them extra white. Fluoride gives maximum cavity protection and the fresh mint flavour leaves the whole mouth exceptionally fresh.